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AdLingo is Embedding ads Into Conversations
Everybody loves messaging. It’s personal, it’s convenient, it’s a great way to keep in touch with the people we care about without having to — cringe— pick up the phone. Advertising? Not so much. So...
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The New York Times Creates an Angry Uncle Chatbot for Thanksgiving
Black Friday/Cyber Monday/binge-shopping week has come and gone and, according to LivePerson, customers messaged with brands 97% more than they did last year. Yet amid the growing buzz around...
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Smooch Product Update 🚀 November 2018
New in Smooch this month: Lots of new stuff for Web Messenger. You can now filter and transform messages before they are displayed in the conversation; we’ve added a new configuration option to...
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Voice Messaging Rising in Popularity in Great Britain, China
The holiday season has arrived in a flurry of flash sales, best-of-the-year lists and questionable Christmas-themed comeback albums (I’m looking at you, Eric Clapton). On the darker side of the...
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State of Messaging 2019: Industry report
To kick off 2019, we asked 34 senior product and CX professionals about the current state of conversational business and technology. Our second annual State of Messaging report is packed with original...
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Facebook is Unifying WhatsApp, Messenger, and Instagram Direct
The New York Times broke the news last week that Facebook plans to unify the pipes of its three massively-popular messaging apps. As the Times and other news outlets were quick to point out, the...
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Smooch Product Update 🚀 January 2019
New in Smooch this month: Our State of Messaging 2019 report is out; we’ve launched a new status page that will allow you to more easily track Smooch’s current status and past incidents; an update to...
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Slack is Going Public, New Emojis Unveiled
After months of rumors, Slack has made it official. The team collaboration unicorn filed papers last week to go public — setting the stage for one of the biggest IPOs of 2019, and raising the stakes in...
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How do voice and video fit into an omnichannel CX strategy?
I had no clue how to start this, so I went asking Wikipedia for help on Omnichannel. Here’s what I got: Omnichannel is a cross-channel content strategy that organizations use to improve their user...
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Google's Two-Pronged Plan to Dominate Consumer-to-Business Messaging
At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed messaging apps. That list includes Google Wave, Google Plus, Google Buzz and,...
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The Next Wave of CX Messaging Trends (From Those Who Know)
As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the...
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Conversational commerce is no longer just a buzzword
Smooch’s 2019 State of Messaging report was released last month, featuring unique insights from 34 marketing, product and customer experience experts about the future of conversational business.The...
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Birds, Bees, and Read Receipts
“Be where your customers are.” In an experience-driven economy, this phrase is quickly becoming a CX cliché. But that doesn’t make it any less true — especially when your “customers” are vulnerable...
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Smooch Product Update 🚀 February 2019
New in Smooch this month: a new way to configure WhatsApp business profile information via the Smooch Dashboard, multi-line labels for action buttons on iOS, a new setting to echo postback buttons on...
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Conversational commerce: How smartphones and startups are driving a revolution
Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce.Remember a hundred years ago when nobody owned a...
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The World's Slowest Telegram & Other Messaging Stories
In a landmark blog post last week, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signalled a fundamental shift in strategy for the company in the midst of...
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Smooch Wins the 2019 Martech Award for Best Chat/Conversational Bot Tool
This past Thursday, our CEO Warren Levitan popped down to New York for the 2019 Martech Awards. Guests were treated to an open bar, an ice sculpture, and an entertaining presentation by host Scott...
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There's a WhatsApp for That!
Last month the Philippine consulate in Dubai decided to make itself available on WhatsApp.The United Arab Emirates’ 679,819 Filipino expats are big chatters and there had been complaints the consulate...
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We Built a Conference Messaging Experience With Our Own Product and This is...
A lesson in dogfooding This month we challenged ourselves to create a cool conversational experience for exhibitors and attendees at Enterprise Connect. The convention was held at the luxurious Gaylord...
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How Omnichannel Experiences Drive Brand Loyalty
Last month, our CEO Warren Levitan did a webinar with Clarabridge founder and executive chairman Sid Banerjee to talk about omnichannel customer experiences driving brand loyalty. They covered a range...
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